Freddie Hawkins

My goal was to assist Freddie Hawkins with communicating his brand's overall appearance through various print and merchandise pieces. Only the type of industry this client is in was specified to me. I searched for images of a musician on free use websites first, which then inspired the artist's name and the type of audience he would have. This assisted in me creating all other visual aspects. What I desired to achieve was to portray Freddie Hawkins as a music artist that people in their 20s and 30s would want to listen to. His genre would be a mix of electronic and singer/songwriter. Through my choices of fonts, colors, song titles, and imagery I feel this was accomplished.